The Avid Connect conference is run by the Avid Customer Association and is about to wrap up while NAB ramps up. As an audio editor, I wasn’t sure how much of the conference was audio centric. Although there were quite a few sessions related to audio or Avid Pro Tools, most of the keynote content was directed for video production workflows….which makes sense now that I think about it. It’s no coincidence that Avid Connect was scheduled next to NAB. Avid’s big push is building out their products as a platform to streamline workflows. The platinum sponsors for the event were HP and NVidia. There were a few sneak peeks including the HP Z1 AIO Workstation.